My Stylish Friend, aka Sophie Jones-Cooper, an ex-fashion editor and personal shopper to royalty, is now a UK based personal shopper, personal stylist, bridal stylist & wardrobe consultant offering bespoke in person and online styling services.


I am Sophie, a personal stylist in the UK, offering personal shopping online and in person, wardrobe consultations and edits, styling consultations and bridal fashion styling. I am based in between Cheltenham, Oxford and Cirencester a.k.a My Stylish Friend. My styling services are all available virtually as well as in person, so you could be anywhere in the world and I can help you with your style, wardrobe and shopping.

I am here to unlock your personal style and to help you feel confident and better in your clothes

With over fifteen years in the fashion industry, ex-fashion editor of HELLO! magazine, Associate Editor of Time Out Style and personal stylist to royalty in Dubai, now mummy of three; I have a unique knowledge, experience and expertise to help women of all ages and whatever your style or wardrobe requirements.

I will help you understand the clothes, styles, shapes, combinations and colours that will make you feel your very best you… the now you

I am here to unlock your personal style and to help you feel confident and better in your clothes. I will help you buy less, choose well and style more. I can give you the understanding and confidence to rock your own style, transform the clothes you own into an effortless wardrobe of mix and match outfits and equip you with the style know-how to make getting dressed and shopping, enjoyable effortless and efficient moving forwards.

I will help you buy less, choose well and style more

I can show you ways to breathe new life into your existing clothes, create versatile outfit formulas and help you curate an effortless wardrobe built to love and last, full of clothes that you actually wear and which work for you, your style, your body and lifestyle. Adopting a mindful and conscious approach to your style, wardrobe and shopping is easy once you know how…

My personal styling services include (all available online and virtual):

I create bespoke styling sessions to suit each client and all of my 1-1 sessions can be done virtually, wherever you are. I also offer online group styling sessions including fun group virtual style parties on Zoom – the ultimate stylish girls night in!!!

My other personal styling services include:

  • Express 1 hr body shape analysis – understanding your shape and how to flatter it
  • Express 1 hr colour analysis – creating your best colour palette
  • How to shop and dress more sustainably
  • Style workshops, masterclasses, webinars and online courses
  • Bridal fashion styling for brides, bridesmaids, mother of the bride/groom
  • Mama and mum-to-be styling
  • Personal styling Gift Vouchers

Whether you are an overworked high flying career woman with no time to shop, a bleary eyed mum who has lost her confidence and style and wants to feel chic again, mid-life and struggling to stay cool yet stylish, I can help you. Us women deserve to feel good and look good at every stage of our lives. Once we know what works for us and how to achieve it, we can truly love our clothes and enjoy getting dressed every day.

My styling services will help you understand your style, shape and wardrobe… I can help you develop and embrace your own unique style, understand how to dress your best to flatter your shape and style and how to build an effortless and stylish wardrobe you love to wear, is easy to wear and is comfy to wear. No rules. Just wearing the clothes that make YOU feel good every day.

Photography: Aldo Decaniz (Pinterest)

Through my personal styling services and online parties and workshops, I offer unique and tailored style advice including:

  • Unlocking your signature style
  • The clothes, styles, shapes, silhouettes and colours that work for your style, lifestyle, body
  • Creating outfit formulas for minimum effort, maximum style
  • Making your existing wardrobe work for you
  • The wardrobe staples for every woman
  • How to build a capsule wardrobe
  • The power of accessories
  • Where to buy your clothes (in store and online)
  • Ways to be more sustainably stylish
  • New season fashion advice
  • Workwear styling
  • What to wear for weddings and special events
  • Holiday dressing
  • Maternity and breastfeeding styling

Client testimonials